Giving a new meaning to “voting with your wallet”


Lauren M. Ruhland

Jones Soda, the bottling company famous for flavors like FuFu Berry and Cherry Manilow, is running a marketing campaign urging you to select a beverage based on your presidential pick.  Michigan is one of three markets in which consumers can find “Pure McCain Cola” and “Yes We Can Cola.”

Visitors to their website (CampaignCola.com) can also select “Ron Paul Revolution Cola” or “Capitol Hillary Cola.”  If you’re sick of the whole process, you can effectively make a “write-in” vote and purchase a custom case of “Ameri-cola” with a picture of your choosing.  Currently, Obama is leading the four drinks in sales with 47%, followed by Paul with 29%.  McCain keeps in third place with just over 13% of the market,  but this doesn’t necessarily mean disaster for the Republican ticket– the ad campaign is targeted at youth who may not be of voting age.

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