They Have the Right

People want. In fact we will never be able to meet all the wants of humanity. But more than any other system, markets do a wonderful job of fulfilling peoples desires, no matter how strange they may be.

TryingLiberty reported last August about the iPhone application I Am Rich, and today I bring you Smell of Books.  To quote from their site:

Does your Kindle leave you feeling like there’s something missing from your reading experience?

Have you been avoiding e-books because they just don’t smell right?

If you’ve been hesitant to jump on the e-book bandwagon, you’re not alone. Book lovers everywhere have resisted digital books because they still don’t compare to the experience of reading a good old fashioned paper book.

But all of that is changing thanks to Smell of Books™, a revolutionary new aerosol e-book enhancer.

Now you can finally enjoy reading e-books without giving up the smell you love so much. With Smell of Books™ you can have the best of both worlds, the convenience of an e-book and the smell of your favorite paper book.

While it may seem ridiculous to sell spray odorant for electronic devices(Possibly unbelievable?)  this example can at least illustrate the success of markets.

People should for the most part have the right to spend their money to fulfill their wants and needs. If a certain  product sells, a new niche market has been found and an undiscovered want fulfilled. If not, the resources used to make that product will be redirected to produce something more productive. Mmmmm… the smell of markets working.

PS: The product may or may not have come out on April 1st.

Adam Rule – MCPP Intern


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